Thursday, February 09, 2006

Brand Building at Davos: 'India Everywhere'

This article was good and says about how India projected itself in the World Economic Forum. Also shows what could be effort when the industry and the government work together. But, the biggest challenge as mentioned in the article, “They say that while India's campaign at Davos was both impressive and effective, the country must now walk the talk with infrastructure improvements and free up policy and procedural bottlenecks. If that fails to happen, its credibility could be at risk.” Are people marketed the Brand “India Everywhere” are hearing this?
The only thing was the India's Map in the article. Pok is not part of India. This could have been avoided.

Article link

Thoughts of celebrities about Davos Meet

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